Greenway is poised at the intersection of these two words. Our products clearly fill a need – the lack of energy infrastructure in rural communities. But they also appeal to consumers’ desires & aspirations – they are a convenient and modern alternative to traditional cookstoves.
A for-profit product design & distribution company founded in early 2011, Greenway Grameen Infra aims to be the choice in home energy appliances for rural consumers. A lack of access to modern fuels forces rural consumers to rely on burning solid biomass (mostly wood & cow dung) in traditional mud cook-stoves that emit dangerous & uncomfortable smoke. Our products provide a fuel efficient, smoke-reducing, affordable alternative.
Greenway’s strategy is human-centric. We design our products based on input from the most important people we interact with – our consumers. We distribute our products to the places rural consumers already know & trust – small, local retail shops.
Our manufacturing, design, and distribution operations are all based in India and the majority of our employees work within consumer communities. Although design for basic consumer needs might be possible from afar, we think this is the only way to design for and understand consumer desires.
Toronto Appliance Service is proud to be authorized Service Provider for Greenway company.